Firm Foundation Property Services
Satellite measurements. Instant pricing. Built for the field.
A dual-service marketing website plus a full operations platform for an Atlanta-area property services company — featuring a satellite measurement tool that lets crews draw polygons over aerial imagery to calculate square footage and auto-price quotes, integrated with CRM, estimates, job tracking, invoicing, and a configurable price book.
Satellite
Measurement method
Under 2 min
Quote time
Metro Atlanta
Service area
8 systems
Platform modules
Automated
Payment collection
100
Lighthouse score
The Problem
What they were dealing with
Firm Foundation Property Services was quoting pressure washing jobs by guesswork — estimating square footage over the phone or driving out to eyeball driveways and patios before writing up a number. Their workflow ran on phone calls and memory. As their residential and commercial client base across the Greater Atlanta Metro grew, they needed a system that could turn any address into a priced estimate without a site visit — and then carry that estimate all the way through to a paid invoice.
The Solution
What we built
We built two interconnected systems: a conversion-focused marketing website for their pressure washing and landscaping services, and a full backend operations platform. The crown jewel is the Satellite Measurement tool — search any address, load aerial imagery, and draw polygons directly on the map. The system calculates total square footage across multiple tagged surface types (driveways, sidewalks, patios, decks) and prices the job instantly using the configurable Price Book. Measurements flow into estimates, estimates flow into jobs, jobs generate invoices — from satellite view to signed invoice without ever needing a site visit.
The Build
See it in action
Feature Deep Dive
Everything under the hood
Satellite Measurement Tool
- Address search with Mapbox satellite/aerial imagery
- Draw-mode polygon tool for tracing driveways, patios, sidewalks, and decks
- Automatic square footage calculation across multiple labeled surface areas
- Instant price estimate calculated from the Price Book at time of measurement
- Labeled area breakdown per polygon (e.g., Sidewalk: 3,295 sq ft · Patio: 1,284 sq ft)
- One-click 'Create Estimate' pushes measurements directly into the estimating workflow
- Clear and redraw controls for iterating on complex properties
Estimates & Job Pipeline
- Estimate builder pre-populated from satellite measurements
- Job pipeline: estimate → approved → scheduled → in progress → completed
- Invoice generation directly from completed jobs with line-item detail
- Price Book with configurable per-sq-ft rates by service type
- Job notes, photos, and field-completion tracking
Customer Management
- Full CRM with customer profiles, service history, and contact records
- New customer creation tied directly to estimates and jobs
- Property address linked to satellite measurement history
- Recurring customer tracking for lawn maintenance accounts
Scheduling & Calendar
- Calendar view for scheduling jobs and crew availability
- Day-by-day job assignments for field crews
- Blocked date and buffer time management
- Mobile-accessible dashboard for on-site crew updates
Invoicing & Payments
- Invoice generation from completed jobs with measurement-sourced line items
- Stripe payment processing for online collection
- Invoice status tracking: draft → sent → paid
- Email delivery of invoices to customers via Resend
Marketing Website
- Dual-service homepage for pressure washing and landscaping across Greater Atlanta Metro
- Free estimate CTA with service-type routing and instant quote option
- Before/after project gallery for social proof
- Blog architecture for local SEO content
- Mobile-first responsive design with sticky call bar
- JSON-LD structured data for local search ranking
The Results
What changed
Satellite
Measurement method
Square footage calculated from aerial imagery — no site visit required to generate a priced quote
Under 2 min
Quote time
From address search to priced estimate without leaving the office
Metro Atlanta
Service area
Residential and commercial across the Greater Atlanta Metro Area
8 systems
Platform modules
Measurement, CRM, Estimates, Jobs, Invoices, Price Book, Calendar, Analytics
Automated
Payment collection
Stripe-powered online invoice payments — no check chasing
100
Lighthouse score
Perfect scores on the marketing site across all four Lighthouse categories
The Stack
Built with production-grade tools
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