Platinum Roofing
A 4th-generation roofer, finally found online.
A fast, conversion-focused marketing site for a family-owned Alpharetta roofing contractor — built for local SEO with city landing pages, an interactive service-area map, an after-hours lead-capture flow, and a CompanyCam-fed project portfolio.
22 cities
Service-area pages
3 paths
Lead channels
2 hours
Response promise
26 years
Family credibility
Real photos
Project portfolio
This weekend
Going live
The Problem
What they were dealing with
Platinum Roofing has protected North Georgia homes since 2000 — four generations of roofers, licensed and insured, with real craftsmanship behind them. But online, they were nearly invisible. They had no way to rank for the cities they actually serve, no fast path for a homeowner with an active leak to reach them after hours, and no place to show off the roofs they'd built. They were losing storm-damage and replacement leads to franchise chains that simply showed up higher in search.
The Solution
What we built
We built a marketing site engineered to win local search and convert the visitors it brings in. Every one of the 22 communities they serve gets its own SEO-optimized landing page with neighborhood-level copy, ZIP codes, and LocalBusiness structured data. An interactive service-area map turns coverage into something a homeowner can click. A multi-channel lead flow — free-estimate form, click-to-call, and an after-hours "quick message" capture — makes sure no lead falls through at 9pm during a storm. Their real project photos, pulled from CompanyCam, fill a filterable portfolio, and an expert-advice blog targets the cost and how-to queries homeowners actually search.
The Build
See it in action
Feature Deep Dive
Everything under the hood
Local SEO Architecture
- Dedicated landing page for each of 22 service-area cities
- Neighborhood-level copy, ZIP codes, and county targeting per page
- LocalBusiness + FAQ JSON-LD structured data sitewide
- Service pages for residential, commercial, repair, gutters & emergency
- Expert-advice blog targeting cost and how-to search queries
Lead Capture & Conversion
- Free-estimate form with service type and property-address routing
- Persistent click-to-call and sticky "Call Now" CTA
- After-hours "quick message" capture for storm/emergency leads
- 2-hour business-hours response promise surfaced at point of contact
- Email notifications to the office via Resend
Trust & Social Proof
- Certification badge wall (GAF, CertainTeed MasterCraftsman, AAA Atlanta)
- 26-year, 4th-generation family-roofer credibility messaging
- Customer reviews section with 5.0-star aggregate
- Licensed & insured trust signals throughout
Portfolio & Media
- Filterable project gallery (residential / commercial / repair)
- Real CompanyCam job photos — not stock imagery
- Embedded YouTube "how we do it" video showcase
- Lightbox full-size viewing on every project
Service Area Map
- Interactive Leaflet/OSM map of all 22 communities
- Clickable markers linking to each city landing page
- No API key required — privacy-friendly and free to run
Performance & Foundation
- Server components for indexable pages, client islands for interactivity
- WebP imagery with responsive sizing for fast mobile loads
- Mobile-first responsive design with sticky mobile call bar
- Privacy, cookie, terms, and accessibility pages built in
The Results
What changed
22 cities
Service-area pages
Each ranking-ready with unique, neighborhood-level local SEO content
3 paths
Lead channels
Estimate form, click-to-call, and after-hours quick-message capture
2 hours
Response promise
Business-hours response commitment surfaced at every point of contact
26 years
Family credibility
4th-generation roofing heritage put front and center
Real photos
Project portfolio
CompanyCam job imagery instead of generic stock
This weekend
Going live
Launching to production on Hetzner + Docker + Caddy
The Stack
Built with production-grade tools
“For 26 years we let our work speak for itself. Now the website does too — homeowners find us in their own town, see our actual roofs, and can reach us the second they have a leak.”
Robert Shelby
Platinum Roofing
Ready to build something like this?
Every platform we build starts with a conversation. Tell us what your business needs and we'll map out exactly how to get there.